Bob Rogers
At the heart of every design is Deep Story, crafted to spark Emotional Engagement and inspire a passion for further exploration.
Author, designer, storyteller, filmmaker, inventor, entrepreneur, Bob Rogers is a legendary creator and thought leader in the field of themed experiences. He is the Founder and Chairman of BRC Imagination Arts, a design and production company known for reliably delivering magic with heart in award-winning attractions for some of the world’s greatest brands, attractions, and museums, with emotional engagement as the key to all.
Personally, Bob has received the two highest honors in the themed entertainment industry: the Lifetime Achievement Award from the Themed Entertainment Association and was inducted into the IAAPA Hall of Fame. He is a current member of the Board of Directors of the Motion Picture Academy (the Oscars) and a former member of the board of directors of IAAPA.
In film and television, Bob has been nominated for two Academy Awards and one Emmy Award.
Bob is also an inventor, holding two patents for Holavision™ technology. He has served on NASA committees involved in planning future Mars missions and was subsequently honored with the NASA Public Service Medal in recognition of his contributions.
His first job in this industry was as a magician in the Magic Shop in Disneyland, where he first learned that emotional engagement was the key to unlocking a passion to explore.
Bob’s passion for emotional engagement is transcribed into his legacy work: Deep Story.
UPCOMING EVENTS FEATURING BOB ROGERS
Bob will again curate and host the annual Legends Panel at IAAPA Expo, Orlando, at 3:30 PM on November 18th, 2026
PAST EVENTS FEATURING BOB ROGERS
On April 21, 2026, Bob presented to leaders of the international brand experience collective as a part of the WXO, World Experience Organization, London
For 23 years Bob has been curating and moderating the annual Legends Panel at IAAPA Expo, Orlando. Past guests have included some of the most accomplished creative achievers in the themed experience industry.
“The great attractions know how to permanently connect the heart of their subject to the heart of their guests.”
— Bob Rogers
Want to contact Bob: brogers@brcweb.com