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BRC Imagination Arts turns brand and cultural stories into immersive designs to create transformational human experiences, energized by magic with heart.‍ ‍

BRC has received over five hundred international awards for creative and technical excellence.

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‍Immersive Designs that incorporate Magic with Heart

Founded in 1981 by Bob Rogers, BRC has been at the forefront of the industry, helping some of the most acclaimed brand, cultural, and event destinations in the world to build more meaningful, enduring relationships with audiences around the globe. This includes an immersive design strategy that incorporates story master planning, concept development, design, production, installation, programming, and rehearsal, culminating in a ribbon-cutting and applause. BRC projects connect the heart of the client’s story with the heart of the audience. The result is magic with heart.

Selected past BRC projects include:

• The Johnnie Walker Experience on Princes Street

• The Abraham Lincoln Presidential Library and Museum

• The Rock and Roll Hall of Fame

• Las Vegas Raiders’ Allegiant Stadium Tour

• The Gand Ole Opry Tour

• The Henry Ford Museum of American Innovation

• Jameson Distillery Bow Street

• 20 Pavilions at World Expos (world’s fairs), such as…

  • The European Union Pavilion at Expo 2015

  • The USA Pavilion at Exo 2025 in Osaka, Japan

  • and many others